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Could digital advertising be the next ‘Big Short’?
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Legislation
Tuesday, July 19, 2016
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Could digital advertising be headed toward the same disaster that subprime loans and credit default swaps met in 2008? That’s the concern of two Senate Banking Committee members, who are asking the Federal Trade Commission to look into whether government oversight of this industry has kept up with its exponential growth. What’s got the senators so worried about online consumer marketing efforts? Read on to find out why they are comparing digital advertising with organized crime.
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