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Twitter launches critical response to Super Bowl ad
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Financial Stability
Tuesday, February 9, 2016
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More than 111 million viewers tuned in to the Super Bowl, and among the commercials was an ad for Quicken Loans’ Rocket Mortgage, “the first end-to-end completely consumer-driven online mortgage experience.” It didn’t take long for social media to criticize the Rocket Mortgage ad for presumably encouraging the same recklessness that led to the financial crisis. The ad wasn’t the only one to receive attention from Consumer Financial Protection Bureau Director Richard Cordray.
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